Akshay Tritiya & Gold

[Photo by Mr. eNil] So you must have heard that Akshay Tritiya (or Aakha Teez) is falling on 6th May and it is an auspicious day for buying gold jewellery. It is said that buying gold on this day will bring prosperity and increase in wealth. This belief is so rampant that everyone plans and buys (even if token) gold coins/jewellery on that day which increases the demand and pushes the gold prices to exorbitant levels.

But very few really go and check out the true significance of this belief. Here is some history about Akshay Tritiya and why buying gold is not the true essence of this holy day as per Hindu mythology.

If you remember the Mahabharata, where Pandavas had to be exile in the forests. The eldest Yudhishtra was not happy since he was unable to feed the holy sages that he met during his exile in the forest, so he prayed to Lord Surya. The Akshay Patra (inexhaustible vessel) was given to Pandavas by Lord Surya on the day of Akshay Tritiya. The idea is that the vessel will always be filled with food until the Pandava’s wife Draupadi will eat for the day. Another related mythology story is when Rishi Durvasa visited Pandavas and by that time Draupadi had already eaten the food from Akshay Patra and hence no food remained for the great Rishi Durvasa. Hence Draupadi prayed to Lord Krishna, who came and ate the single grain of rice from the Akshay Patra and announced that He is satisfied with the food. This caused the Durvasa Rishi and his disciples to also feel full-stomach.

So this indicated absolutely no connected with the belief that buying gold on the auspicious day of Akshay Tritiya will make you prosperous. The people twisted the mythological story to indicate that anything you acquire on this day will be inexhaustible similar to Akshay Patra and since the most precious thing to buy is gold, which then will remain inexhaustible. It is exactly the turning the table on its head, since as per my understanding the idea of Akshay Patra is to use it to donate the food to the needy and it still does not exhaust (rather than keeping it to yourself). The idea should be that anything you donate on this day will be inexhaustible, but that is now long forgotten.

This twisted interpretation is especially great for people in the gold business since the demand for gold shoots up artificially. The gold prices in India this Akshay Tritiya is expected to shoot up to Rs 25000 per 10 gram. The only people who are going to gain are the people who do business in gold.

There are lot of interesting gimmicks launched by jewellers to attract the customers during this year. As an example their is a “double protection” scheme which allows customers to book jewellery at a desired gold rate and does not impact your cost if the prices go up. In the event of gold prices going down compared to booking rate, the difference will be paid back. This is good for business but not so good for customers. The problem is the confusion created by the various advertisements on such scheme. Can a customer keep the booking rate lower than that day’s price? Will the labour charges be returned back along with cost of gold if the gold prices go down? What if the particular seller where you booked the gold prices, manipulates the gold price on Akshay Tritiya to ensure that it is higher than what most buyers have booked at? Can a customer cancel the booking without loss if some other jeweller is giving gold price much lower than the shop where customer booked the rate?

My advise for everyone is to not go after such schemes without knowing full details and the risks involved. The gold buying should be just one part of your investment portfolio and should be done in staggered manner to meet investment objectives.

Why you should NOT buy gold coins?

[Picture courtesy Nii Noi]

Gold prices are hitting the roof as indicated by the current prices of INR 1909.71 per gram. The www.goldprice.org indicates the movement of the gold.

This may be a decade of increasing gold prices and an amazing CAGR of ~17%. The website accurately describes gold as

Gold has been called a "barometer of fear." When people are anxious about the economy - they turn to gold and bid the price up. Gold has the remarkable ability to store value in both deflationary and inflationary times.

In India, most people invest in gold through jewellery since that has been a traditional and safe method perceived by many households. But in recent times there have been many different means through which you can buy the gold, like gold coins, gold bars, gold ETFs, stocks of gold mining companies etc. As a consumer buying physical gold either in the form of jewellery or in the form of coins/bars is still prevalent over the EFT/Stock route, especially given the household trust over the local jewellers.

I have realized over the period is that buying gold coins is not a profitable proposition compared to buying jewellery or investing in ETFs. The most common mechanism to buy gold coins is either through local jeweller, but apart from that a lot of Indian banks sell gold coins. The Indian post office also sells gold coins and some of the nationwide sellers like Tanishq too sells gold coins.

The problem in buying gold coins are manifold, especially not in terms of buying process but if we look from an investment perspective.

• Buying gold coins from non-reputed jewellers often pose the problem of gold purity. Typically in India you get 24 as well as 22 Carat Gold coins.


• Buying gold coins from reputed banks and post-office incur a premium over the price you may get from local jeweller. The premium reduces your overall investment gain.


• The biggest issue with gold coins is that banks/post-office does not buy back the gold coins and you have to sell it to local jeweller if you wish to en-cash it. The local jeweller will happily buy back your gold coin but with a significant reduction in selling price and sometimes also incurring a “melting” charges which could be totally random depending on jeweller. I have given 1.5-2% as melting charges.


• Another issue is that if you buy gold coins at one local jeweller and try to sell at another (think of re-location) you again will get significantly lower charges. The local jeweller is willing to buy their own gold coins at current selling rate, but impose some or the other charge when the same purity coin is from other jeweller.


• I have also faced the issue that most local jeweller will agree to exchange of gold coins if you are buying some jewellery from their shops, thereby deducting the coin value, but if you want cash, they simply refuse it. Also if some jeweller is willing to pay back in cash, there you have to accept a lower selling price compared to current market price.


• It is also important to be aware of many cheats (including reputed jewellers) who can con you without you even knowing it. Here is a technique, some jeweller provide you with a nice packing of the gold coin (of the size of credit card), mentioning all the relevant details on the packaging. Since you would trust the jeweller and also since you are in a hurry (especially during festival seasons) you would not ask him to remove the gold coin from the packing and weigh it. I had the experience that when I wanted to sell it the jeweller opened the packaging and found it less in weight than what is mentioned.




So if you are looking for investment in gold, I recommend either buying a jeweller (some of the big jewellers are now coming up with no making charges) or to invest in Gold ETF, which are hassle free and more liquid compared to gold coins.